Creating a Signature Offer: How to Close More High-Ticket Clients
As a business owner, offering a signature high ticket program can be a game changer for your revenue and growth. However, creating and selling such a program can be a daunting task. In this article, we'll explore the key factors to consider when creating a signature offer and how to close more high-ticket clients.
Know Your Audience:
Before creating a signature offer, it's important to know your audience inside and out. This includes understanding their needs, wants, and pain points, as well as their budget, time constraints, and learning preferences. It's also crucial to know who writes the check, as this can impact your sales approach and messaging.
Sell 1 High Ticket Program:
When creating a signature offer, it's important to keep it simple and focused. Offering too many options can overwhelm potential clients and make it harder for them to make a decision. A good approach is to offer a high-ticket program with different levels, such as consulting or coaching in bronze, silver, and gold packages. This allows clients to choose the level that best suits their needs and budget.
Pay Now Incentive:
To encourage clients to commit to your high ticket program, offer a pay-now incentive, such as a discount or bonus. This incentivizes clients to make the investment upfront and can help you close more sales.
When it comes to payment options, there are several platforms to consider, such as coach financing, Flexxbuy, and Eaze consulting. It's also important to have an in-house payment plan that includes a down payment, monthly auto payments, and a breakdown of payments over 2, 3, or 5 months. Make sure to explain in the contract and to the client that it's not a pay-by-month program, but a full value split into payments.
Lead to the Offer:
To lead potential clients to your signature offer, start with a value-packed webinar or free product that delivers a quick win. Then, ask them to book a call or purchase your product. If they say yes, great! If they say no, follow up and nurture the lead. You can add them to your email list, invite them to your private group, or call them to establish a connection and build trust.
Know, Like, and Trust Principle:
Establishing the know, like, and trust principle is key to closing high-ticket sales. Let clients get to know you as a person and brand by sharing your story, being likable, and being your authentic self. Share testimonials and give value to establish trust.
It's a Numbers Game:
Finally, remember that closing high ticket sales is a numbers game. For every 100 leads you generate, you may get 4 clients. Keep this in mind and keep pushing forward, knowing that the effort will pay off in the long run.
Creating a signature offer and closing high-ticket clients takes time, effort, and a lot of strategy. However, by knowing your audience, offering a focused high-ticket program, incentivizing with pay-now options, using payment platforms, and establishing the know, like, and trust principle, you can increase your chances of success. Remember, it's a numbers game, so keep generating leads, nurturing them, and pushing forward toward your goals.