It's a Numbers Game: How to Land Your First Coaching/Consulting Client
As a new coach or consultant, landing your first client can feel like an insurmountable challenge. However, with the right strategy and mindset, you can overcome obstacles and make progress towards your goals. In this article, we'll explore the Cold to Sold method, a five-step process for converting cold leads into paying clients.
Cold to Sold Method (5 Steps):
The first step in the Cold to Sold method is to greet and connect with potential clients. This can be done through initial reach outs via Facebook, Instagram, LinkedIn messages, texts, calls, or emails. Introduce yourself and personalize the introduction by finding something in common or of interest to the potential client. Ask for a referral to 2-3 people who may benefit from your services.
In the second step, connect with potential clients by sharing your story and how you have helped clients in the past. Show where you were and where you are now, and where your clients were, and how you helped them get to where they are now.
In the third step, transform the conversation by giving value to the potential client. Provide a quick win or solve one pain point through a lead magnet such as a webinar, LinkedIn article, or mini-course.
In the fourth step, be direct and follow up with a call to discuss how you can help the potential client further. Share your offer and how it can benefit them.
Finally, in the fifth step, enroll the potential client through a checkout page, proposal, contract, and invoice.
It's a Numbers Game:
Remember, landing your first client is a numbers game. The more leads you generate and reach out to, the higher the chances of converting them into paying clients. Stay persistent and keep pushing forward, knowing that the effort will pay off in the long run.
Landing your first coaching or consulting client can be challenging, but with the right strategy and mindset, you can overcome obstacles and make progress toward your goals. The Cold to Sold method is a five-step process for converting cold leads into paying clients. Remember, it's a numbers game, so keep generating leads and reaching out to potential clients, providing value, and being direct in your sales approach. With persistence and patience, you'll land your first client and take the first step toward building a successful coaching or consulting business.