Crafting Compelling Client Stories: Leveraging Success Stories to Grow Your Business with Ted Goldwyn
In this episode of IROC Business with Confidence, we’re joined by Ted Goldwyn, Founder and President of Ted Goldwyn Communications and Success Story Studio. With over two decades of experience in the financial services industry, Ted has mastered the art of using client success stories to help small businesses and professional service firms build trust, credibility, and attract new clients.
Ted shares his insights on crafting emotionally compelling success stories, identifying the right moments to ask for client testimonials, and the impact of authentic storytelling on business growth.